Below are three specific reasons people are falling in love with floating.
Escape: Many enter Levity seeking relief from the constant pressure of life; buzzing notifications, emails, texts, messages, responsibilities of work, class, family and friends. With the pods acting as warm and comfortable zero gravity couch forts -- while inside the stressors of life gently melt away.
Relaxation: Only after your muscles, bones, and joints experience relief from the constant pressure of gravity do you understand how good your body is designed to feel. Athletes in all fields are using sensory deprivation to speed recovery between workouts and focus their minds for competition.
The Glow: Floating boosts the body's supply of magnesium which is used by the brain to create the feel good chemical serotonin. It's what leaves people feeling happy and giddy after their experience.